Commitment to Innovation for the bedding industry

The Vita Group remains at the forefront of innovation and sustainable initiatives for the furniture and bedding industry. Focusing on the innovation process for bedding products, The Vita Group’s latest innovation investment has been completed and launched by its Comfort Division. Significant investment in people and infrastructure has equipped this facility to monitor all aspect of a comfortable night’s sleep including durability, spinal alignment, quality, temperature, and humidity, so each can be calibrated and mattresses refined to create the ultimate product design and development.

The Bedding Innovation Centre built in Middleton combines Vita’s technical expertise in foam chemistry with the latest state-of-the-art testing equipment and systems. The facility is specifically designed to provide its customers with the ability to follow a complete development program from initial concept through to finished foam core, providing an exceptional customer experience. In recent years, Vita has delivered significant innovative products. These include Revo, its cool sleep concept for the bedding industry, that was developed to fulfil a desire to create a foam that has high airflow and can maintain a stable temperature environment for the sleeper while giving the support of a sprung mattress.  Recently Vita launched FRee foam, an environmentally friendly alternative to standard foams that is fully compliant with UK flammability regulations. By opening the Comfort Bedding Innovation Centre Vita is demonstrating a continued commitment to innovation for the bedding industry.

Gilbert Davids, MD for Vita’s Comfort division, said ‘Vita has a long tradition of innovation. The opening of our centre at Middleton allows Vita to respond quickly and effectively to the ever-changing need of our customers and the bedding industry. Once COVID restrictions are relaxed it will allow us to bring our customers to Middleton where we can highlight our chemistry and design expertise, allowing them to see their mattresses being tested right in front of their eyes. We have a dedicated team developing new, innovative products for the bedding market. We will continuously deliver innovations for customers through our new product development pipeline.’

Speaking about the centre, Ian W. Robb, Group CEO for The Vita Group said ‘The Vita Group’s innovation centre at Middleton will provide our customers with a bespoke journey and delivers a creative environment to work with our chemists and technicians. It has already received great support and accolades from a number of our bedding and mattress customers.’

Vita has created a video virtual tour of its laboratories and the centre. This provides a view of the new facilities and an introduction to the chemists and technicians working there. The innovation centre has already received great support and accolades from several bedding and mattress manufacturers. For more information about the Comfort Bedding Innovation Centre, contact info@thevitagroup.com.