Global Reach: Embracing Sustainability
Innovation with a Purpose
At The Vita Group, our commitment to sustainable product innovation is ingrained in our business purpose: Creating Comfort, Delivering Performance, Enhancing Everyday Life.
Our strategic objectives are underpinned with 5 key pillars: safety, integrity, resourcefulness, innovation and responsibility. By taking accountability for holistic industry innovation, we believe great brands have the ability to change the culture around them and set industry standards that others try to emulate.