Our Purpose & Values | We are Vita | The Vita Group

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Purpose

Creating Comfort, Delivering Performance, Enhancing Everyday Life

Safety

Vita places safety at the heart of everything we do
Vita’s ambition is for all employees to leave our facilities in the same condition they entered
Vita believes there is nothing more important than achieving zero harm
Vita remains steadfast on its journey of ‘Vita Towards Zero’

Integrity

Vita will always make the right choices, not just the easy ones
Vita doesn’t want to win unless we win in the RIGHT way
Vita works towards maintaining the trust of all our employees, customers and everyone that interacts with our business
Vita people deliver on their promises

Resourceful

Vita’s people relentlessly pursue solutions that create success for our customers
Vita employees have a positive and enthusiastic outlook
Vita places our customers at the centre of what we do
Vita will expand collaboration between our divisions to increase what we can offer to our customers.

Innovative

Vita proactively applies creativity to drive change through technology and material science
Vita encourages win-win partnerships with our suppliers and customers to develop unique innovations for the future of our industry.
Vita is committed to achieve a leading position in sustainability and to achieving 100% reuse of our own core trim materials
Vita remains committed to our position as one of the leading innovators in the world of polyurethane flexible foams

Responsible

Vita strives to enhance our relationship with our local communities
Vita is a responsible partner throughout the value chain
Vita employees care for each other, our world and our environment
Vita can be trusted to meet our commitments and obligations to all our partners and associates

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Our History

Innovations

Sustainability