At Vita we believe great brands have the ability to change the culture around them and set industry standards that others try to emulate. Our brands include, amongst others, Reflex, Adormo, Pantera, Tiger Touch, Metzeler Airline, Vita Talalay, Cloud 9, Revosport and the latest from our stable is TCPP-free foam. Each product is renowned for its performance, consistent quality and enhanced customer intimacy.

Product innovation is the lifeblood of our business; it powers our growth and strengthens our relationship with our customers. We understand that maintaining a close relationship with our customers, anticipating their needs and proactively responding, fuels our innovative and creative spirit. This desire and relentless focus is why we are an award-winning innovator, trusted to solve complex customer challenges. We endeavour to build innovative brands that are genuine, trustworthy, and relatable. In some cases they can even be playful.

In order to strengthen our close working relationship with customers and reinforce our leading innovative position, we have invested in four state of the art innovation centres in Lithuania, Corby, Accrington and Middleton that cater for developments in chemistry, processes, material usage, new product development and sustainability. They feature a Sleep Lab for understanding the complex microclimate and ergonomics for restful sleep, and will enhance our formulation / product / process development pipeline.

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