The Vita Group recognized in the inaugural Reinvention and Resilience Top 50

The Vita Group has joined an elite group of businesses, after being included in the inaugural Forbes Solicitors Reinvention and Resilience Top 50 – an insightful report featuring North West companies that have innovated and diversified during the Coronavirus pandemic.

Group CEO Ian Robb said “At The Vita Group, we have been able to continue delivering to our customer base during the ongoing pandemic due to the resilience and commitment of our employees. Without their support and belief, we would not be in the positive position we are today. It’s a testament to our teams, our customers and our suppliers that we have been recognised in such a way. Everyone at Vita is delighted to have been included in the Forbes Solicitors Reinvention and Resilience Top 50.”

Forbes Solicitors compiled the research in a bid to showcase how businesses are generating revenue and protecting jobs in the wake of COVID-19. The Reinvention and Resilience report identifies key trends that have seen companies ‘pivot’ to improve resilience by re-inventing their business, service, product or sector.

Themes evidenced by North West businesses in the report include:

• Reutilisation; companies finding new ways to use existing equipment or materials to create new products
• Rising risk tolerance; businesses dialling down their aversion to risk, whether it’s through M&As or opening new sites
• From linear to flat management structures; companies embracing more democratic work cultures to accommodate resource shortages, investing in their team and digital ways of working
• Always open; companies investing in digital transformation and mobile, and new shift patterns to keep themselves always open for business
• Innovation; businesses using COVID-19 as a reason to diversify and expand their product and service offering
• Demand; responding quickly and efficiently to a surge in demand and capitalising on an overnight opportunity
• Community / CSR; highlighting the charitable and public sector efforts.

Oliver Burton, Chief Executive Officer at Forbes Solicitors, commented: “The next six months remain unclear for businesses, but the many companies across the region that are showing huge resilience in the face of COVID-19 should be celebrated. With confidence in their own business, and the region’s economy, we can all be reassured that our entrepreneurial region will work together to weather this storm.”

Businesses featured in the report include manufacturers who have halted traditional production lines to respond to the public health challenge; retail and hospitality companies that have innovated in order to survive the pandemic; and business services companies that have adapted operations and service offerings to grow during lockdown.

To view the report please click here.