The Vita Group joins the RENUVA™ Mattress Recycling Program by Dow
The Vita Group, Europe’s leading flexible polyurethane foam solutions provider, and Dow (NYSE: Dow) today jointly announce a new collaboration...
The Vita Group, Europe’s leading flexible foam solutions provider, has won the prestigious Innovation Award for two products, VitaRest Origin™ pillow and Orbis™ foam range at the 2021 UTECH Europe conference.
The event, held in Maastricht, Netherlands, is the leading exhibition and conference for the global Polyurethane industry. The awards are judged by leading industry professionals and Vita peers, making receiving this award particularly special.
Ian Robb, CEO at The Vita Group, said:
“Well done to the Vita team of engineers and chemists, who have relentlessly pursued the possibility of producing foam from recycled materials. Vita is at the vanguard of sustainability, and it is important to us to stay there. Our ESG agenda is ambitious. We are aiming to have sustainably-sourced options in 50% of our product range by 2030 and achieve net-zero for the group by 2050.”
Vita has a long heritage of exploring innovative, sustainable products and solutions. In the 1970s, we introduced round block foam to reduce waste. In 2000 we became the first in Europe to manufacture flexible foams using sustainably sourced polyols. Today, Vita has a collection of sustainable PU foam ranges that include: Origin™, made using plant-based bio polyols; Nemus™, created using polyols derived from captured CO2; and Orbis™ from recycled post-consumer mattresses.
This innovation stems from The Vita Group’s commitment to reducing the environmental impact of its products while ensuring its customers receive high-quality materials. A central aspect of this is driving circularity by reducing the amount of waste created during the production process, broadening our scope of raw materials, increasing recycling, and decreasing the use of fossil fuels.
We take sustainability seriously. 100% of Vita’s trim foam is recycled and rebonded into a range of products such as carpet underlay, foam shock pads for sports pitches, landscaping and children’s playgrounds. Currently, over 30,000T of Vita’s process trim goes back into Vita’s recycling processes to be turned into new products. These products reduce raw material purchases and stop tens of thousands of tons of material from going into landfills every year.
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