Vita Continues to Innovate
The latest development from Vita is FRee foam, winner of the prestigious NBF Innovation of the Year Award for 2019/20....
Vita Talalay has introduced a line of molded talalay latex pillows to the UK market. The line is made with the proprietary Natural Vita Talalay FR.
Ila Farshad, Marketing Manager responsible for Vita Talalay, said ‘For decades talalay pillows have been very successful in the UK market. There is demand and a high percentage of repeat purchases. We find people recommend these pillows to others.’
Offering an assortment of talalay pillows is a win-win for retailers because pillows can be a strong profit center, while also stimulating mattress purchase. Ila continued ‘There are a lot of cross-sell opportunities. Pillows are an easy way for a new consumer to experience the benefits of Talalay latex and allow them to imagine the comfort for their mattress or mattress topper.’
Until recently, demand for natural latex was driven mostly by consumers looking for environmentally friendly products with a strong sustainability story. Ila explained, ‘There is a second group that has emerged — consumers who want to sleep on a surface that is natural, clean and safe.’
To support its messages to these health seekers, Vita Talalay achieved Cradle to Cradle certification in 2013 for its Natural Vita Talalay line. Cradle to Cradle assessed the material for health, environmental and social performance. Next to Cradle to Cradle Gold, Natural Vita Talalay FR also has certificates from eco-INSTITUT (natural, no toxins), Oeko-Tex 100 (baby safe) and Essent (green energy).
For more information, please visit www.vitatalalay.com.